Craft CMS vs. Kontent.ai

What is Craft CMS?

Craft CMS is a content-first CMS that gives developers complete control over their content structure and front-end design.

Unlike traditional CMS platforms that come with pre-built templates, Craft takes a more hands-on approach, you can build everything from scratch, making it super customisable.

Key Features of Craft CMS

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• Content Modeling: Structure your content however you like with fields and relationships.
• Localization: Native support for multi-language content.
• Plugins and Extensions: Expand functionality with a rich plugin ecosystem.
• Custom Templating: Use Twig, a simple templating language, for front-end.
• Live Preview: See changes in real time before publishing.
• User Management: Manage user roles and permissions easily.
• Headless Option: Use Craft as a headless CMS with GraphQL or REST APIs.

Advantages of Craft CMS

• Highly Customizable: Total control over your content structure and front-end.
• Active Community: Plenty of plugins and community support.
• Scalable: Handles both small projects and large, complex sites.
• Great Developer Experience: Clean code, easy templating, and robust documentation.
• Built-in Localization: Native support for multilingual sites.

Disadvantages of Craft CMS

• Setup Time: It takes longer to set up compared to plug-&-play CMS options.
• Not Beginner-Friendly: It requires some coding knowledge.
• Paid License: No free tier, you’ll need a license to use it.

What is Kontent.ai?

Kontent.ai is a cloud-based headless CMS (software-as-a-service) designed to empower organizations to manage, structure, and deliver content via APIs to any digital channel—websites, mobile apps, knowledge portals, IoT, and beyond.

It decouples content from presentation, enabling developers to build with their favorite technologies while giving teams centralized, structured control. Controlling complex workflows, governance, and collaboration is its core strength, especially for enterprise and regulated environments.

Key Features of Kontent.ai

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• Structured Content & Modeling: Build modular content types and reusable components for consistent and flexible content reuse.
• Web Spotlight (Visual Editor): Inline editing with live and device-specific previews—even supports creating and arranging pages without developer input.
• Native AI Capabilities: Includes AI-assisted localization, rich text enhancements, content generation, and automated asset tagging all built directly into the platform.
• Smart Search & Filtering: AI-powered search understands context and intent, making finding content faster and more intuitive.
• Workflows & Collaboration: Support for comments, version control, approvals, scheduling, and rich feedback loops.
• Asset Management: Custom asset domains, secure organization, sorting, and secure file delivery.
• Category-Driven Content Organization: Collections, taxonomies, and content reuse tracking help keep large repositories manageable and organized.

Advantages of Kontent.ai

• Trusted by Enterprises: Recognized as a G2 Leader in Spring 2025 for ease of use, setup, and support.
• Intuitive Visual Editing: Web Spotlight enables easy, in-context editing and page creation without waiting for devs.
• Enterprise-Grade Governance: Designed for complex operations, governance, and compliance-heavy workflows.
• Structured Content for Omni-channel: Efficiently reuse modular content across all platforms, ensuring consistency and scalability.
• Built-in AI Assistance: Get powerful AI features like localization and content creation—without external tools.

Disadvantages of Kontent.ai

• Customization Bound by SaaS Limits: Unlike open-source systems, deeper customization might be restricted.
• Proprietary and SaaS Only: You cannot self-host—you're fully dependent on their cloud platform.
• Potential Cost: Tailored for mid to large organizations; advanced features may come with enterprise-level pricing.