Choosing a blogging platform is often something of a gamble - like searching for the perfect pair of shoes: one size does not fit all.
For creators, writers, or businesses alike, the choice often boils down to just two: WordPress and Ghost. Each is incredibly fine; they just suit differently.
WordPress is a very powerful platform, offering flexibility and scalability, whereas Ghost is an incredibly slick performance-driven platform centered on publishing. We're breaking down the key differences, pros, cons, and use cases of each platform in this guide to help you find the one that suits your blogging journey best.
WordPress is a highly flexible content management system whose omnipresence can be cited in the fact that it owns over 43% of the websites around the world. It offers the following:
Ghost is the new publishing platform that was launched in 2013. Now, it is a modern, lightweight blogging platform designed specifically for publishing.
Its features include:
However, it lacks the customization and third-party integrations WordPress affords.
Select WordPress if you need..
Select Ghost if..
Advantages
Disadvantages
Advantages
Disadvantages
Yes, Ghost will have built-in SEO support, and WordPress requires the user to install a third-party plug-in like Yoast or Rank Math for SEO.
Yes, definitely, Ghost is easier, more non-threatening, and more easily accessible to new users.
Absolutely! With all the right setup and configuration, WordPress can handle complex and large sites.
WordPress can be cheaper because you can self-host it, but if Ghost is paid for, its subscription includes hosting and built-in features, which makes it competitive.
Yes, both platforms provide tools or guides to migration and moving your content. WP to Ghost will perhaps demand more tedious work because of their architecture differences and WP's very liberal use of plugins.
Choosing between WordPress and Ghost depends on your priorities and goals. If you need flexibility and scalability for a wide range of websites, from blogs to e-commerce platforms, wordpress is the better choice with its large ecosystem of themes, plugins, and customization options.
However, if you need simplicity and performance, at least for content-based websites such as blogs or newsletters, ghost appears to be streamlined minimalist, focused on the element of speed as well as ease of use.
And in this regard, this is both platforms' strong suit, so your choice would probably depend on whether you prefer customization and its growth potential (WordPress) or fast, straightforward publication (Ghost).